Top 5 Beauty Retail Apps on Android in Bulgaria Q4 2021

The fourth quarter of 2021 saw interesting trends among the top beauty retail apps on the Android platform in Bulgaria. Here is a detailed look at the performance of the top 5 apps: Notino: perfumes and cosmetics, Mein dm, SUGAR Cosmetics: Shop Makeup, Avon Katalog, and Faberlic.

Notino: perfumes and cosmetics experienced fluctuations in weekly downloads, peaking at around 681 in the first week of November and again at 621 in the final week of December. Active users ranged from 2.4K to 2.9K, showing a slight increase towards the end of the quarter.

Mein dm saw a steady increase in weekly downloads, reaching 464 in the last week of December. Active users also showed an upward trend, climbing from 3.5K in late September to over 4.1K by the end of December.

SUGAR Cosmetics: Shop Makeup had relatively modest download numbers, with a peak of 135 in early November. Active users increased from 132 in late September to 299 by the end of December, indicating growing user engagement.

Avon Katalog had varied weekly downloads, peaking at 145 in early November and 122 in mid-December. Despite these fluctuations, the app maintained a consistent user base throughout the quarter.

Faberlic exhibited stable weekly downloads with a high of 110 in early December. Active users ranged between 669 and 820, showing a stable user engagement throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.